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Starting a Business in College – Part 2

starting a business in college has its challenges, but is possible

If you haven’t yet caught part 1 of this series, you can find it

right here.

Starting a Business in College

Today we’re going to move past thoughts and dreams and start getting into action. If you’ve found something you believe is marketable and is also something you could do for the next 30 years or so without going crazy or losing interest, then you are ready to move on. If you haven’t found those things, it might be a little more difficult to move on without them.

Ideas to Start a New Business

Now that you’ve got working ideas to start a business, you’ll need to develop a real concept. If you are serious about becoming an entrepreneur, consider taking a few business, design, and marketing classes. All of those will help you turn your idea into a reality. Apply the concepts you learn to your real idea, not just some hypothetical.

Developing a concept requires a significant amount of work, and a great amount of attention to detail. You need to know your business as though it were your best friend, a living, breathing entity you know everything about. Think about these questions to get you started:

What is your company philosophy?

A concise summary of who you are and why you do what you do will help keep your company grounded, regardless of success or failure.

What are the rules you will never break?

There are aspects of every industry that are never as popular as others, yet some people will do whatever, especially when money is tight. Decide now that you’ll never be the type of company that does “this thing” or “that thing.” This will reinforce and be reinforced by your philosophy.

How far can we stretch?

Do you want to specialize in one specific thing, or do you want to be the all-in-one that can be convenient for many clients? Remember, the more you stretch, the lower your average expertise in each area. For example, if your skill set for what you do equals 100, and you focus on just one thing, you get to input 100 into one thing and therefore get 100% of that out. If you decide you want to do 10 different things, you may spread yourself too thin and only get 10% output because you could only afford a 10% input. For a company started by an already busy college student, I recommend starting as simply as possible. As you grow, you can add more personnel to your staff with the ability to make your 100 turn into 500, 600, and more.

What hardware do I need?

You can’t bake without an oven. You can’t draw without a pencil. You will have to list out the essential things you’ll need to get started. Make sure that you keep your thinking to the beginnings of your company. Start with the bare essentials. Don’t spend more than you have to until the success of your business demands or allows for more investing. If you assume you are going to make a ton of money quickly and buy a bunch of extra hardware, you may have just lost out on a lot of cash.

What software do I need?

If your business doesn’t use a computer, then I might have a hard time believing that it’s a strong enough idea to invest in. Everything is run by some sort of software these days. Figure out what you need and create a list.

What is our name?

This might seem unimportant, but the sooner you decide on a name, the sooner you’ll be able to begin establishing an identity for your company. You’ve got to give your target market something to visually recognize you. A name and a logo will be essential to that. We’ll cover this more in a future post.

How will we market ourselves?

We’ll go over this more in depth in our next post, but think about the benefits of social media on your brand and how you’d like to implement social media into your company’s strategy. You’ll want to be extra careful with print media, because it’s a finite amount of attention. Online efforts are “easier” because you don’t have to worry about physical paper. While there are many other concerns, the biggest concern you will have with print media is that sooner or later you are going to run out of supplies, and then you’re going to have to spend more money to keep it going. If you include print media into your campaign, you’ll want to be extra deliberate in how you distribute it. In order to grasp the importance of this point, think about the companies you see advertised on TV, the internet, and in print media. Which ones do you like, respect, or forget about? Chances are you remember and like the ones who are visually established and well-marketed. You could offer free gold bars to the world, but if you don’t market yourself well, nobody will believe you, like you, or even know you exist. Again, there is so much here. We’ll cover it in its own section soon.

How will we pay for all this stuff?

For now, just start cutting back your personal expenses on things you don’t need. Start saving a small percentage of your income and keep it somewhere safe.

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Starting a Business in College – Part 1

Starting a Business in College is challenging, but possible

Welcome to the first in a series of posts about starting a business in college.

Let me guess: you have tried working several different jobs. You have even tried switching industries to see if that help. For some strange reason, however, nothing seems to make you happy. No matter the job or the experience, what you know for sure is that you hate having a boss. You aren’t just being lazy (which is another big reason people dislike their jobs, and is a completely different matter), because you do have passions. There are things you are willing to work for and things that you love doing all the time.

This isn’t a bad thing. Assuming you’re not just being lazy, what this means is that you aren’t content with being a career conformist. Rather, you dream bigger. So let’s take that dream and turn it into something real.

Decide Your Path

What do you want to do? If you are struggling with this, find something you are naturally good at or could do for hours on end without ever getting tired of it. Somebody once told me “Whatever you do when you have nothing to do, that’s what your future career is.” For example, if I have a passion for filmmaking, so whenever I have a free weekend or any time at all, I’m writing, prepping, and shooting little movies with my friends, then it’s possible that this is a good option for me to pursue.

There are 2 very important things to consider before you finalize your decision:

1. Is there a market for it?

 If you have a passion for something odd or not super popular, you may need to do a little more critical thinking to arrive at exactly what you can do to make your product sellable. If you don’t know who you’re selling to, chances are they won’t know who you are either.

2. Am I any good at it?

 There are a lot of things we romanticize in our minds. We’d like to think that we are naturally gifted in a certain area where we actually are not. You might have one or two of these things on your list of “likes,” and if you think about it enough, you can probably figure out for yourself if it’s a romanticized notion, or something you truly have a knack for. You must find something that you are already good at, or are capable of getting there with some more education and experience. Here’s a hint: If the thought of learning about a particular topic drives you mad, then that’s probably not the career for you. In order to love the job, you must love learning about it as well. It has to be something that can consume you. It isn’t something that takes work to love, but rather takes extra effort to stop doing so you can go be a normal person once in awhile.

Do it for the right reasons

Starting a business requires a significant amount of self-exploration, honesty, and endurance. If you don’t start out on the right foot, you could be working towards a goal that never was realistic to begin with. If it’s something you can market, that’s great. But if you’re going to hate it in six months, where will your motivation come from? And trust me when I say this: money is a fleeting thing. If you are trying to get something going purely because “it will get you rich,” if you hate it, no amount of money will keep you doing it forever. At some point you will realize that being miserable every single day of your life isn’t worth the paycheck. Your bad idea and your reliance on your money will be your new boss, and we all know how much you hate bosses.


Research companies/people/organizations similar to what you want to do. See who is doing what, and who is being successful at it. You won’t be able to copy their models exactly. Starting a business in college is a completely unique world, so you almost always have to carve your own path.

Keep a notepad with you and write down the concepts that you like and any inspiration that comes to you about your own company.

Start building a concept of exactly what you want your company to be in every regard. Be as specific as you can be, but be open to change. Remember, this is your ball of clay, and you get to shape it and re-shape it to your heart’s content.

Jot down some notes about others and about yourself. Think about it all the time.

Finally, believe you can do it. You will be your biggest enemy during this process. If you begin to blame circumstance, status, or other people for your failures, then none of them will be what propels you to success. Edison made a few bad bulbs before he got electricity just right, so don’t worry. Be persistant and don’t let your friends or family or anyone tell you it’s not possible. It’s only not possible if you keep yourself from believing you are smart enough to do it.

Part 2 of the series is now up! If you want to talk about it, leave a comment below or do the whole Facebook and Twitter thing with the +Share button. If you’re looking for an apartment, try our speedy new site.